WordReference Random House Unabridged Dictionary of American English © 2025
Nielsen rat′ing, 
  1. Radio and Television, Show Businessan estimate of the total number of viewers for a particular television program, expressed as a percentage of the total number of viewers whose television sets are on at the time and based on a monitoring of the sets of a preselected sample of viewers.
  • after the A.C. Nielsen Co., its originator 1960–65

'Nielsen rating' also found in these entries (note: many are not synonyms or translations):

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